Deposits held and insured by City National Bank (FL)

Overview / Commentary
Miami, FL 33152-4470
Deposits held and insured by City National Bank (FL)

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TotalDirectBank Money Market rate is now 2.00% APY. $2,500 minimum required to open and keep to earn the rate. The maximum balance amount allowed is $500,000. TotalDirectBank is a trademark of City National Bank of Florida. Unlimited deposits but only 6 withdrawals allowed per month. From their site: "Please note: TotalDirectBank can conduct business anywhere in the US with the exception of Florida, Puerto Rico, American Samoa, Guam, Northern Mariana Islands and US Virgin Islands."

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Great Newcomer To Direct Bank Market

TotalDirectBank is a welcome addition to the direct banking landscape.

They have come a long way over the last year since their launch! I opened an eCD back then and the process has improved a lot. The new eMM product and application process were great. Love the #1 rate.

I also appreciate that it’s very easy to call them and talk to a real human being!

I Got Lucky...Finally

I had a CD with discover and they kept giving me the runaround. When I tried to pull the CD the customer service dept. told me that they would give me a better rate to keep it. I agreed and guess what? MY RATE NEVER CHANGED! My CD wasn't even showing on my online banking acct. CONVENIENTLY, as soon as the renewal window for the CD was over, it was showing again on my dashboard. I expected better from a HUGE bank ranked highest in client satisfaction by JD Power!!! SOOO, I was FINALLY able to pull my money and took a gamble on Total Direct Bank based on the reviews and so far I have to say I am content. MUCH BETTER RATE ANYWAY! I may have to call in but I am fine with it so long as I get what I want. Just my opinion. Good luck.

Telephone Wait Times Are Terrible

Posted by: |

Total Direct raised their Money Market rates to the highest in the nation on 8-26-22 and management had no conception of the chaos that would ensue. I tried to reach them over the phone on 3 different days and hold times have exceed one hour, with still no one with whom to talk.

It Isn't Worth The Effort/No One Answers Phones

Posted by: |

I have called Total Direct (City National) 5 times to fix a problem that won't let me enroll in online banking. To make it even more frustrating, each time I call I have to wait between 30 and 60 minutes for someone to answer. Yesterday, I waited for an hour at which point the call disconnected. I hung up after calling back and waiting an additional 40 minutes. Today was the 5th time that a rep told me that the "back office" will fix the problem and to try enrolling tomorrow morning. Tomorrow is my deadline. Either I am able to enroll or I withdraw my funds. I can't continue wasting my time with this bank.



Data as of Q2 2022

Data displayed below is for insuring bank: City National Bank (FL)
Learn why bank health matters

Health Grade Components

FDIC Certificate #20234
Year Established1970
Primary RegulatorOCC
Profit Margin
Return on Assets - YTD1.23%
Return on Equity - YTD13.08%
Annual Interest Income$328.6MM
Assets and Liabilities
AssetsQ2 2022vs Q2 2021$23.18B$20.24B
LoansQ2 2022vs Q2 2021$14.79B$12.33B
DepositsQ2 2022vs Q2 2021$19.21B$16.69B
Equity CapitalQ2 2022vs Q2 2021$2.03B$2.11B
Loan Loss AllowanceQ2 2022vs Q2 2021$144.1MM$136.7MM
Unbacked Noncurrent LoansQ2 2022vs Q2 2021$28.5MM$88.8MM
Real Estate OwnedQ2 2022vs Q2 2021$719.00K$5.0MM
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Always verify rates and promotions with the bank or credit union. We are not TotalDirectBank; we are a rate comparison website and cannot provide official rates or promotions.

TotalDirectBank Money Market Rates

3.00%$2.5k$500kDirect Money Market Deposit Account

TotalDirectBank CD Rates

3.05%$25k$500k12 Month CD
2.75%$25k$500k6 Month CD
2.50%$25k$500k24 Month CD
2.50%$25k$500k36 Month CD
2.50%$25k$500k60 Month CD
2.00%$25k$500k3 Month CD

TotalDirectBank is an Internet only bank and does not have branch locations. Its headquarters is located at 524470 - Miami, FL 33152-4470

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