Another Case of a Bank Discouraging Small Debit Card Purchases in its Reward Checking Account
POSTED
ON BY Ken Tumin
A reader forwarded me an email she received from City National Bank. The bank appears to be pushing for larger debit card purchases. Here's an excerpt of the email:
City National Bank isn't the first bank that has done this. Over a year ago, Citizens Bank Minnesota warned customers that it may close accounts if they see too many small debit card purchases (see post). Has your bank sent you such a warning? If it has, please leave a comment.
The reader mentioned that she had around $30 of total debit card purchases for the previous month. City National Bank is one of the few banks in my nationwide list that has no balance cap. All balances qualify for the top rate if the monthly requirements are met (see account review). So it has probably attracted many people who are keeping large balances. Just two weeks ago, City National Bank reduced its top rate from 3.28% APY to 2.65% APY. The bank had kept the 3.28% APY since January 2008.
Based on the bank's FDIC data, the deposits have shown a lot of growth over the last year: from $119 million to $155 million (+30%). However, loans have only grown from $60 million to $62 million (+3%). Debit card usage can help banks maintain the high reward checking rates, but the impact is less for larger deposit balances. For these cases, loans become more important, and it's clear City National Bank's loans haven't kept up with its deposits. I described how debit card usage can help pay for the high interest in this post on the math behind reward checking.
In an old poll that I included on the left side of my reward checking website I asked readers how much you spend each month with your reward checking debit card. Out of 342 votes, 46% spend under $100 on average. It should be noted that readers of this site are probably not the "Average Joes". In my math behind reward checking post, I described data that I received from a credit union that showed the average monthly debit card usage to be around $900. Banks definitely need more of the Average Joes who maintain low balances and make a lot of purchases. If banks have enough Average Joes, they should be able to pay top rates 1% or more above online savings account rates.
We are committed to offering innovative and rewarding products like our Free Reward Checking Account. We are only able to offer this account with such an extremely attractive rate of interest and its additional benefits if our customers use their City National Bank debit card for their typical daily expenditures. Appropriate utilization of the debit card benefits all account holders, as well as the bank; therefore, it plays an essential part in our ability to maintain all of the attractive benefits and features of this account.
In reviewing your Reward account transaction history, we have noticed you are using your debit card in what appears to be a calculated and limited fashion. In the true spirit of our program we would like to encourage you to utilize your Reward account as your "primary" checking account. If your current City National Bank Reward account is not your primary checking account we would ask you to review your monthly statement, and let us know how we can assist you in the transition.
As with all of our Reward account customers, we will continue to monitor the debit card transaction activity on your account. Please be aware we reserve the right to close any account at any time if we feel the account is not being used in the "spirit" intended.
City National Bank isn't the first bank that has done this. Over a year ago, Citizens Bank Minnesota warned customers that it may close accounts if they see too many small debit card purchases (see post). Has your bank sent you such a warning? If it has, please leave a comment.
The reader mentioned that she had around $30 of total debit card purchases for the previous month. City National Bank is one of the few banks in my nationwide list that has no balance cap. All balances qualify for the top rate if the monthly requirements are met (see account review). So it has probably attracted many people who are keeping large balances. Just two weeks ago, City National Bank reduced its top rate from 3.28% APY to 2.65% APY. The bank had kept the 3.28% APY since January 2008.
Based on the bank's FDIC data, the deposits have shown a lot of growth over the last year: from $119 million to $155 million (+30%). However, loans have only grown from $60 million to $62 million (+3%). Debit card usage can help banks maintain the high reward checking rates, but the impact is less for larger deposit balances. For these cases, loans become more important, and it's clear City National Bank's loans haven't kept up with its deposits. I described how debit card usage can help pay for the high interest in this post on the math behind reward checking.
In an old poll that I included on the left side of my reward checking website I asked readers how much you spend each month with your reward checking debit card. Out of 342 votes, 46% spend under $100 on average. It should be noted that readers of this site are probably not the "Average Joes". In my math behind reward checking post, I described data that I received from a credit union that showed the average monthly debit card usage to be around $900. Banks definitely need more of the Average Joes who maintain low balances and make a lot of purchases. If banks have enough Average Joes, they should be able to pay top rates 1% or more above online savings account rates.
i have 2 reward checking accounts and debit about $150 a month from each account. basically i use it for all super market purchases.
The First Choice Checking account is designed to be a primary household checking account for conducting everyday transactions which is defined as:
* ACH – Automated Clearing House transactions:
o Debits-Payments
+ Utility bills (power, water, trash, telephone, gas, cable TV, Internet access)
+ Religious or Charitable periodic donations
+ Insurance payments (Auto, Home, Life, Health, other)
+ Dues and subscriptions
o Credits-Deposits
+ Payroll Direct Deposit
+ Government payments (Social Security, Railroad Retirement, VA, Military, Child Support)
+ Private pension or retirement payments
* MasterMoney Debit Cards Purchases:
o Weekly grocery expenses
o Car fill-ups
o Home Maintenance and repair purchases
o Entertainment purchases
o Restaurant, fast-food, and fine dining purchases
o Automotive maintenance and repair purchases
o Clothing and school supplies
o On-Line purchases
o All other kinds of routine retail purchases
For the benefit of yourself and all First Choice Checking account holders, including especially the continuation of the premium interest rate, we encourage you to make the fullest possible use of ACH and MasterMoney debit card services, including those listed above.
I've never opened a reward checking account primarily because it would be too much aggravation to ensure I met the requirements, month after month after month. The security issues with a debit card also strike me as problematic. So I'll just stick to my rewards credit card and CDs and such, thank you. Glad these accounts work well for at least some people though.
It is customers' right to do within the rules and regulations. We have 5% EDP cards and 2%-for-all cards, thus careful trade is made for meeting debit card requirements, especially when we have 13 RCAs.
1. The bank will lower the interest rate, hurting ALL the reward checking customers including those that use the account more than the bare minimum required under the account terms.
2. The bank will simply close some reward checking accounts or quit offering reward checking altogether.
3. The bank will begin to impose specific requirements as to the dollar volume and type of transactions, which people on this blog will of course decry as "onerous", forgetting why the bank needed to implement the requirements in the first place.
I have several RCA's and have been very pleased with them. My typical usage pattern is to make 20-25 debit charges on each account monthly (minimum is 10-12 so I am WELL over the minimum) but generally not in huge amounts. I will use the RCA debit card for things like my $6 Burger King burger, my $2.29 cup of coffee, $10 subway pass, etc. I will not use it for my $200 plane ticket or $350 hotel bill - those go on the rewards card. So far I have had *no* flak from any of the banks where I have my RCAs, all of which are still paying over 5%. My point is that it really isn't THAT hard to use the debit card in a manner that doesn't look like you're gaming the system, yet gets maximum benefit at minimal cost. Y'all need to think outside the box a little more on this. (Those of you that can't come up with 10 actual transactions per month - how do you live? No groceries, gas, snacks, etc? C'mon, I'm not wealthy and I am doing 50-60 debit transactions a month, PLUS the stuff that goes on the rewards credit cards.)
That said, I do want to help out my reward checking bank with generating fees from the debit card usage. I'm still confused what their fee revenue mainly depends on ... the number of debit purchases (i.e. fixed fees per transaction) or the total dollar value of debit purchases.
Another thing that should help banks with so-called reward checking customers "abusers" is probably that they tend to keep large balances in the account at all times (using it more like a savings account or even CD), which should make it easier for the bank to loan this money and earn a higher interest rate than what they are paying on the reward checking account. Plus, these same customers probably have minimal interaction with the bank, therefore the bank does not have to spend customer service $$ on them.
Also, is anybody a small business of one who has found a workaround for the direct deposit requirement, given that direct deposit of paycheck is not an option?
Thanks in advance.
However, I never quite understand why people want to get something for nothing.
UNQUOTE:
To the person who made the above comment; I do not believe that I am doing "nothing" by depositing my $25k in a bank. By me putting my $25k in a bank - the bank is then able to earn money off of my money - so my money is definitely not doing "nothing" - it is earning money for the bank that I chose to put it in. The bank should be more thankful to people like me who "loan" them my money so they can make LOTS of money off of "My Money".
;-)
However, I never quite understand why people want to get something for nothing.
UNQUOTE:
One more thing...
If I keep $25k in a RCA - the bank will pay me approx. $100 a month in interest if I do my part by making the minimum transactions, have the ACH or direct deposit, retrieve online statements, etc.
The bank will then lend my money at upwards of 10% or more.
So, they earn 5% or more by lending my money to someone else - yes, they have overhead but they are earning money for nothing in that percentage...
So, let me ask?
Who is reallying wanting to get something for nothing?
Sounds like the bank to me...
;-)
Recent article on debit card problems, but probably most already know about them.
That is not correct. The debit card issuing bank does not receive any fees for the cash back amount. The fee is only calculated on the purchase amount before cash back. That's how the grocery store can afford to let you have cash back with your purchase in the first place.
They should cut down their perks before poor RCA customers are asked to help them.