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What Do Consumers Really Want From Banking Websites? Simplicity

Shorebreak   |     |   4,118 posts since 2010

Banks and credit unions have it tough when trying to sell online. Consumers would generally prefer to be doing anything other than banking, particularly if they have a few minutes to spend on the web. So you’d think financial institutions would be doing everything possible to make banking more enjoyable online.


paoli2   |     |   2,427 posts since 2011
I am not looking for an enjoyable bank or cu experience, I just want to be able to login to my account without it being a hassle when I am using my correct Password and User ID.  I have one cu which really needs to upgrade their website and I have written them more than once about the problem.  Enjoyable is not the issue, but "workable" is!
cumulus   |     |   1,012 posts since 2010
Shorebreak, you forgot to add the link to your article.