Prime Alliance Bank is headquartered in WOODS CROSS and is the 30th largest bank in the state of Utah. It is also the 1,295th largest bank in the nation. It was established in 2004 and as of June of 2024, it had grown to 31 employees at 1 location. Prime Alliance Bank's money market rates are 10X the national average, and it has an A health rating.
Easy-Peazy CD Opening
Just opened a 1-year CD @ 5.25% APY. Simple app process and funding was fast via ACH after micro deposit confirmation. No complaints.
Just Wonderful Experience
I took advantage of their current 24 and 36 month CD accounts, and have rarely received such great customer service. The rep I dealt with was intelligent, competent, knowledgeable, and kept in good communication with me throughout the process. This is especially impressive, given that recently they've lost substantial customer service personnel, which they're trying to flesh out.
I'd also like to clear up some misunderstandings I've read on DA about the current 24 and 36 mo specials in particular: The EWP for both accounts is an extremely low 90 days of dividends. At 5.5% and 5.25%, the rates aren't the top, but the very mild EWP makes them outstanding. Accounts can be opened as POD accounts, and although POD won't show in the account title of the statements one receives, it will be in the bank records and one can get some paper-proof of this. Those CDs are also available as IRA CDs. One might also be aware that, rather than open a savings or checking account with which to receive funds, I was advised (smart idea) to open a money market account: No minimum balance required, but currently has a 4.5% interest rate, IIRC. I believe one may be able to open a CD directly, but I always want an account that can receive the funds upon maturity, and the money market is the best idea.
I just wish every institution had this level of competent customer service.
Easy Online Account Opening
Did the online account opening for a 2-year CD on a Friday. There weren't an excessive number of intrusive questions and the "validation" was only to answer a few historical questions that they obviously culled from my credit reports. They did the two mini-deposits into my external funding account on the following Monday, which I verified online, and they funded the account on Tuesday. Can't argue with that.
Awesome Customer Service
They answer the phone and respond to emails very fast. And they offer extra FDIC insurance through INTRAFI for large accounts.
Easiest Bank To Do Business With
I can't say enough positive things about the customer service at this bank. Always a remarkably pleasant experience, with informed answers to questions. I just love this bank!
Online Money Market
Excellent customer service. They actually pick up the phone when you call them without going through a long automated service.
Opened Some CD's
I opened up 3 CD's a couple weeks ago
Good: they have 2FA TOTP with option to disable 2FA SMS, easy to get a hold of someone, trial deposits next business day, 1099-INT online, 30 days before maturity through online account you can easily select to withdrawal CD at maturity back to external account via ACH no silly forms to fill out.
Bad: before applying I asked if I can open up multiple CD's at the same time they said yes, after opening I found out info. was a lie, when applying you can only open up 1 CD at a time, information is not saved when opening up additional CD's so have to re-enter all you personal info including all security questions and POD info, the type box to enter SSN for POD was in the wrong spot and not labeled and took me a while to figure that out but not before the application timed out and all my work was not saved so I called in and they deleted my application to try again and let me know you have 30 minutes to complete, It was rather strange amount of excessive info they needed, I only received 2 emails saying they received my application even though I applied for 3, but when I called in they confirmed they see 3 applications, and later I received 2 more emails that they were open instead of 3, when I tried to confirm the trial deposits I kept getting error messages, but I called in and they confirmed it, later I removed the external account as I was told it was only for one way incoming transfers, but later I found out that not to be true so I re-added it and I was able to confirm it myself online
Welp: there onboarding needs a lot of love, and it appears there OJT needs some help
Could Not Open An Account
I tried twice to open an account and twice, using two different valid IDs, and the site said they couldn't verify my identify. The information was valid and I can't recall ever having that problem before with a bank application. I guess they don't want my business.
Data as of Q2 2024
Learn why bank health mattersHealth Grade Components
| Overall | |
|---|---|
| FDIC Certificate # | 57920 |
| Year Established | 2004 |
| Employees | 31 |
| Primary Regulator | FDIC |
| Profit Margin | |
|---|---|
| Return on Assets - YTD | 2.72% |
| Return on Equity - YTD | 27.89% |
| Annual Interest Income | $28.4MM |
| Assets and Liabilities | ||
|---|---|---|
| Assets | Q2 2024vs Q2 2023 | $745.9MM$674.2MM |
| Loans | Q2 2024vs Q2 2023 | $578.5MM$539.2MM |
| Deposits | Q2 2024vs Q2 2023 | $667.8MM$606.1MM |
| Equity Capital | Q2 2024vs Q2 2023 | $74.8MM$65.1MM |
| Loan Loss Allowance | Q2 2024vs Q2 2023 | $24MM$21.3MM |
| Unbacked Noncurrent Loans | Q2 2024vs Q2 2023 | $13.1MM$15.6MM |
| Real Estate Owned | Q2 2024vs Q2 2023 | $0$0 |