Prime Alliance Bank

Overview / Commentary
1868 South 500 West
Woods Cross, UT 84087

Prime Alliance Bank is headquartered in WOODS CROSS and is the 29th largest bank in the state of Utah. It is also the 1,436th largest bank in the nation. It was established in 2004 and as of March of 2023, it had grown to 32 employees at 1 location. Prime Alliance Bank's money market rates are 10X the national average, and it has a B health rating.

Easy Online Account Opening

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Did the online account opening for a 2-year CD on a Friday. There weren't an excessive number of intrusive questions and the "validation" was only to answer a few historical questions that they obviously culled from my credit reports. They did the two mini-deposits into my external funding account on the following Monday, which I verified online, and they funded the account on Tuesday. Can't argue with that.

Easiest Bank To Do Business With

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I can't say enough positive things about the customer service at this bank. Always a remarkably pleasant experience, with informed answers to questions. I just love this bank!

60-Day Hold On New Accounts

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I opened the savings account with Prime Alliance Bank (PAB) last month. For initial deposit, inbound ACH took one business day to clear. That was pretty good. I haven't withdrawn any money for 10 business days after opening the account. This morning I finally had a chance to test out outbound ACH with PAB before I planned to deposit more money into the acccount, but I couldn't withdraw a small amount of money from the account because PAB placed a 60-day hold on the account. Therefore, you should not deposit too much money with PAB before 60 days of account opening if you think you will need to withdraw your money soon.

Updated 5/23/2020: I wanted to deposit more money to savings account today. However, before making deposit I tried to withdraw $100 this morning. I was surprised PAB still didn't allow me to withdraw $100. My savings account has been opened more than 60 days. I'll have to call Customer Service to ask why I couldn't withdraw money.

Updated 6/12/2020: I just found out interest on savings account is credited at quarterly.

Awful CD Opening Experience And Poor Customer Service

This weekend I received the weekly update from DepositAccounts, which indicated this institution was offering a 60 month CD with 3.15% apy. In order to take advantage of this deal before it disappeared, on Labor Day I started the online application process, which was lengthy. Near the end I received a screen that said my APY would be 2.76% (not the 3.15% shown on their website, where I initiated my application). Not knowing how to get out of this application process without funding for a rate I didn't want, I closed my browser window. The next business day I called to ask about this discrepancy and was told they now have the application screen fixed to give the correct rate.
When I tried to reapply (several times despite the lengthy process), I received error messages that they could not verify my identification. In the phone call, I was told that they would look into this to see if they could identify the problem. It is now over 24 hours later, and I have not received a return phone call. (Monday I sent an email about the rate discrepancy. Their website says they will reply within 48 hours, yet I have received no reply).
Now on Wed. their website says the APY is now 2.75%, so I got locked out of this luscious offer. I wonder if it was ever real, given the run around I have received.
By the way, their application process requires two forms of identification, not just the typical driver's license. I think this bank purchased some incompetent software. One of the types of additional identification accept is a credit card. When I tried this, the online screen asks for both an issue date and an expiration date, which is typical for a drivers license. As far as I can tell, credit cards don't come with an 'issue date' I proceeded without this information and was rejected, apparently due to this omission.
As you can tell, a totally frustrating experience!



Health Grade Components

FDIC Certificate #57920
Year Established2004
Primary RegulatorFDIC
Profit Margin
Return on Assets - YTD1.75%
Return on Equity - YTD17.14%
Annual Interest Income$11.1MM
Assets and Liabilities
AssetsQ1 2023vs Q1 2022$629.4MM$579.8MM
LoansQ1 2023vs Q1 2022$499.8MM$475.1MM
DepositsQ1 2023vs Q1 2022$563.8MM$512.9MM
Equity CapitalQ1 2023vs Q1 2022$63.3MM$65.2MM
Loan Loss AllowanceQ1 2023vs Q1 2022$20.1MM$14.2MM
Unbacked Noncurrent LoansQ1 2023vs Q1 2022$17.4MM$14.4MM
Real Estate OwnedQ1 2023vs Q1 2022$0$0
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Always verify rates and promotions with the bank or credit union. We are not Prime Alliance Bank; we are a rate comparison website and cannot provide official rates or promotions.

* The APY shown varies based on the deposit amount. Expand the listing to see APYs for other deposit amounts.

Prime Alliance Bank Savings Account Rates

4.50%--Personal Savings Account
4.25%*$200k*-Business Savings Account
OTHER TIERS: 3.85% $1 - $100k | 4.05% $100k - $200k
0.30%--Health Savings Account

Prime Alliance Bank Money Market Rates

4.50%--Personal Money Market
4.25%*$200k*-Business Money Market
OTHER TIERS: 3.85% $1 - $100k | 4.05% $100k - $200k

Prime Alliance Bank Checking Account Rates

0.20%*$50k*-Personal Interest Checking
OTHER TIERS: 0.05% $1 - $15k | 0.10% $15k - $50k
0.20%*$200k*-Business Interest Checking
OTHER TIERS: 0.05% $1 - $100k | 0.10% $100k - $200k

Prime Alliance Bank CD Rates

5.25%$500-6 Month CD
5.25%$500-12 Month CD
5.25%$500-24 Month CD
5.25%$500-Business 6 Month CD
5.25%$500-Business 12 Month CD
5.25%$500-Business 24 Month CD
5.00%$500-36 Month CD
5.00%$500-Business 36 Month CD
4.97%$500-18 Month CD
4.97%$500-Business 18 Month CD
2.99%$500-48 Month CD
2.99%$500-60 Month CD
2.99%$500-Business 48 Month CD
2.99%$500-Business 60 Month CD

Prime Alliance Bank IRA Rates

5.25%$500-6 Month IRA
5.25%$500-12 Month IRA
5.25%$500-24 Month IRA
5.00%$500-36 Month IRA
4.97%$500-18 Month IRA
2.99%$500-60 Month IRA
2.99%$500-48 Month IRA

Prime Alliance Bank Locations
Prime Alliance Bank1868 S 500 WWoods Cross, UT 84010

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