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Ally Bank Tweaks Its New Online Banking Platform
Ally Bank appears to have listened to its customers who didn’t like the redesign of its online banking platform. Ally Bank has changed the opening page that you see when you first log in. This shows a consolidated snapshot of all accounts. The new default snapshot excludes the circular graph, and it shows all of your accounts in a tabular format that allows you to see more of your accounts when you’re logging in from a desktop PC. In addition, the new snapshot page can be printed. I used my browser print function, and the summary page was displayed perfectly for printing. If you liked the other format with the circular graph, you can see that by clicking on the "graph view" link. Click on the "hide graph" link to see the tabular format.
I wrote about Ally’s new online banking platform in January. After my post, Ally issued a press release about the change. Much of the change appears to be Ally wanting to maintain a consistent look for both smartphones and PCs. According to the press release:
Whether on a smartphone, tablet or via the web, Ally customers will recognize the consistent look and feel of the account dashboard that highlights important balance information at login. With fewer elements per page and larger fonts and buttons, the new design also provides improved touch-screen interaction for customers accessing online banking from their tablets.
Having larger fonts and buttons may make it easier to use the website on an iPad, but it doesn’t provide any benefits when you’re on a PC. This change appears to be the main complaint for the readers who commented in my January post. One anonymous reader had the following comment:
I have 30 accounts, checking, saving, cd, ira, etc. It's a complete mess. If I could just turn off that stupid wheel thing so the text expanded across the screen and I could see more accounts on the screen it would be tolerable.
In addition to comments, many readers took my poll which asked Ally customers what they thought of the new design. Most of the readers who took the poll (66%) said they thought the new design was not better than the old design.
These complaints must have had an effect. It’s nice that Ally listened and responded with this change. How do you like the new Ally account snapshot page?
Thanks to the readers who emailed me news of this change.
