DA has been tracking We Florida Financial’s (We Florida) rewards checking account, EarnMore Checking, for about two years. The initial 3.00% APY on qualifying balances up to $10k is still in effect. Qualifying balances greater than $10k earn 0.25% APY, with non-qualifying balances earning 0.05% APY. While the $10k balance cap may be a deal breaker for those with large balances, it offers an excellent rate for savers with limited funds.
The monthly qualification requirements include,
- At least 10 PIN-less debit card transactions ($5 minimum each)
- At least $250 in a direct deposit
- Be enrolled in e-Statements
The EarnMore Checking account has no minimum balance requirement or minimum opening deposit, but a $5 fee will be assessed if the above qualifying requirements are not met. Nationwide ATM fees will be reimbursed up to $20 per month (maximum $3 per transaction), if qualifying requirements are met. Unlimited checking writing is available and a free debit card will be issued following account opening. There is a limit of one account per membership.
$250 New Account Bonus
Update: Bonus expiration extended to 10/31/21.
There's a limited-time new account bonus for opening the EarnMore Checking account. Meeting the above monthly qualification requirements will qualify you for the bonus. The small print of the We Florida bonus page that describes the bonus is provided below:
The $250 bonus will be paid the 1st day of the month following the 90th day the account was opened and has the required direct deposit and is enrolled in e-statements. Only one bonus offer per membership. The bonus may be reported to the IRS as income. Bonus offer may be withdrawn or changed at any time. Valid for new checking accounts opened between 07/01/21 and 7/31/21.
Headquartered in Margate, We Florida Financial’s field of membership (FOM) includes individuals who live, work, or own a business in any of the following 46 Florida counties:
Alachua, Baker, Bradford, Brevard, Broward, Charlotte, Citrus, Clay, Collier, Columbia, DeSoto, Dixie, Duval, Flagler, Gilchrist, Glades, Hardee, Hendry, Hernando, Highlands, Hillsborough, Indian River, Lake, Lee, Levy, Manatee, Marion, Martin, Miami-Dade, Monroe, Nassau, Okeechobee, Orange, Osceola, Palm Beach, Pasco, Pinellas, Polk, Putnam, Sarasota, Seminole, St. Johns, St. Lucie, Sumter, Union, and Volusia.
Employees of more than 300 SEGs are also eligible to join. A complete list of SEGs can be found on the first page (Disclosure) of the online membership application.
In addition, family members and household members of existing We Florida Financial members are also eligible to join.
The fourth eligibility option on the online application is, “I am a licensed professional in the state of Florida.”
Joining We Florida and/or opening an EarnMore Checking account can be done online, or in person at any of eight Florida branches located in Fort Lauderdale, Lauderhill, Margate, Miami Beach, North Miami, Pembroke Pines, Sunrise, and Wilton Manors. While We Florida’s FOM includes nearly 70% of all Florida counties, its branches locations are positioned on the Atlantic coast, from Miami Beach to Margate.
You can also initiate the application process by phone (954.745.2400, Option 4), but an in-person visit is required to complete the paperwork and make an opening deposit.
Opening a Regular Savings account with a minimum $5 deposit establishes a We Florida membership, but a minimum $200 balance must be maintained to avoid a $5 monthly service fee.
We Florida participates in the CO-OP Shared Branch network. While not participating in the CO-OP ATM network, We Florida members receive five free Publix Presto! ATM transactions per month.
Credit Union Overview
We Florida Financial has an overall health grade of "A" at DepositAccounts.com, with a Texas Ratio of 2.97% (excellent) based on March 31, 2021 data. In the past year, We Florida has increased its total non-brokered deposits by $101.73 million, an excellent annual growth rate of 21.83%. Please refer to our financial overview of We Florida Financial (NCUA Charter # 61525) for more details.
We Florida Financial was established in 1952 as the City County Credit Union (CCCU), serving municipal employees in the Fort Lauderdale area. Like so many other occupational-affiliated credit unions, CCCU recognized the need and desirability of diversifying its member demographic, and in the early 2000s took the first steps toward expansion. In 2014, the Credit Union rebranded as We Florida Financial, reflecting “the Credit Union’s commitment to serve a larger and diverse community.” Five years ago, We Florida merged with Pembroke Pines-based Peoples Credit Union and is now Florida’s 32nd largest credit union with nearly 44,000 members and assets in excess of $629 million.
How EarnMore Checking Compares
When compared to the High Yield Rewards Checking Accounts tracked by DepositAccounts.com that are available within the FOM and have maximum qualifying balances of at least $10k, We Florida Financial’s EarnMore Checking APY currently ranks fourth.
The above rates are accurate as of 7/29/2021.
To search for the best Reward Checking Account rates, both nationwide and state specific, please refer to our High Yield Reward Checking Account Rates Table page.