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Overview / Commentary
877-472-9200
4350 La Jolla Village Drive,
San Diego, CA 92122

UFB Direct serves customers nationwide who are looking for a way to get higher savings rates and lower fees on FDIC insured products by leveraging their Efficient Banking Platform ™. Skip the long lines at the branch, skip the traffic, do all of your banking by Internet, by telephone, and by mail – it saves the Bank money and those savings are passed on to you. In the end, you get one of the highest savings rates in the country, lower fees, better benefits, and you never have to go into a branch again!

Related Posts

UFB Direct Dramatically Raises Rate On UFB Savings Account - 1/29/2016

UFB Direct (internet bank) has raised the rate on its UFB Savings (1.20% APY). Minimum balance to earn the 1.20% APY is $25K of new money; balances <$25K earn 0.20% APY.

UFB Direct Savings 1.20% - 2/19/2016

UFB Direct Savings 1.20%

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4/26/13 - UFB Direct Slashes Rates - What’s Going On at BofI Federal?
4/24/13 - Rate Drop At UFB Direct
11/20/12 - Another UFB Direct MMA Rate Cut - Future of BofI's Rewards Checking?
10/31/12 - Another Rate Cut at UFB Direct - Issues To Consider for Rate Chasers
10/10/12 - UFB Direct Money Market Rate Droped To %1.05
9/5/12 - UFB Direct Cuts Money Market Rate - Best Option for Savers?
9/5/12 - MM Rate Slashed At UFB effective 09/04/2012
8/6/12 - Another Money Market Rate Hike at UFB Direct
6/26/12 - UFB Direct Raises Money Market Account Rate
5/30/12 - UFB Direct Launches Money Market Savings Account with a Top Rate
2/28/12 - Another Rate Cut At UFB Direct - 0.85% To 0.80%
2/23/12 - Another Rate Cut at UFB Direct - Lessons for Rate Chasers?
2/14/12 - UFB Savings Droped Yet Again From 0.95% Down To 0.90%. Switching To Mybankingdirect Or Amtrustdirect.
2/9/12 - UFB Airline Rewards Savings Droped Again From 1.05% Down To 0.95%.
2/1/12 - UFB Direct Savings Account Yield Falls From 1.10% To 1.05%
1/18/12 - Rate Cut at UFB Direct - Savings Account Strategies in Today's Environment?
1/18/12 - UFB Direct Rate Drop From 1.30 To 1.10
12/1/11 - Verifying Your Internet Bank Deposits are FDIC Insured
9/16/11 - Nation's Top Savings Account Rate at Bank of Internet's UFB Direct
8/4/11 - Bank of Internet's New Airline Miles Rewards Savings & Checking Accounts
1/9/10 - UFB Direct's New 2% US Savings Account - How Long Will This Last?
2/22/09 - UFB Direct Increases Yield on its Traveler's Savings Account to 4.00%
11/30/07 - UFB Direct Deposits FDIC Insured by Huntington and Countrywide
6/22/09 - UFB Direct's No-Min Absolute Savings Account Still Holding at 5.31%
7/12/07 - UFB Direct's New Absolute Savings Account Now 5.31% on All Tiers
6/27/07 - UFB Direct Closes No-Min Savings and Starts New Tiered Savings Account
12/7/06 - UFB Direct: The Top No-Min Savings Account at 5.32%
9/16/06 - UFB Direct: the Top Low-Min Savings Account at 5.27%
8/15/06 - UFB Direct's No-Min Savings Account Now 5.26%
8/9/06 - CD Rates Go Down Again This Week at UFB Direct
8/1/06 - UFB Direct, Jumbo Money Market Rate Up But CD Rates Down
7/7/06 - 5.30% 3-Month CD, 5.13% Jumbo Money Market at UFB Direct
6/21/06 - 5.50% 1-year CDs Now at UFB Direct, M&T and Tranportation Alliance Banks
6/7/06 - UFB Direct Raises Money Market Account to 5% ($50K+)
5/4/06 - 5.00% 3-Month CD at UFB Direct
4/12/06 - UFB Direct's 5% Money Market Promo
4/4/06 - UFB Direct's Savings Account Rate Back Up at 4.40%
2/28/06 - UFB Direct No-Min Savings Account: 4.50%, Jumbo: 4.73%
2/16/06 - UFB Direct's No-Minimum Savings Now 4.30%
2/10/06 - UFB Direct 4.60% Jumbo Money Market Account
1/2/06 - UFB Direct Raisies Money Market Rates
11/2/05 - New CapOne/Costco and UFB Direct Money Market Rates
8/22/05 - The Deal at UFB Direct

Great online savings account...

Posted by: erik10001 | Jan 6, 2015

UFB Bank has a great online savings account. The rate was so much higher than I could find anywhere else, especially local banks. Opening the account was very easy and only took a few minutes. Once the account was open it was easy to transfer money into the account via ACH. The website itself was very nice and was extremely easy to use. It had all the necessary information easily at hand and kept a record of your transactions along with all your old statements. Given that this bank is FDIC insured is a great peace of mind because that means at least 250,000 dollars is insured by the FDIC. If for any reason this bank was to go out of business the FDIC would step in and insure that depositors would get all their money back. I recommend UFB wholeheartedly.

Pleasantly surprised

Posted by: Dani0971 | Dec 7, 2016

I opened up a savings account with UFB Direct after a recommendation from a friend, and I have to admit that I was very pleasantly surprised! I was very hesitant to open up a strictly internet account, considering I haven't had great experiences with actual banks, but I have been pleased thus far. They do have online representatives that you can speak to if you need help with anything, and they are very attentive. They also have a phone number, so it doesn't feel like your money is just floating around on the internet. I do feel like my money is safe, and they have a great guarantee. I would recommend this to anyone who is looking for an alternative to long bank lines, and never being able to get there because they close at 6!

Awesome Airline Rewards Checking

Posted by: KileyB | Dec 2, 2016

I love my airline rewards checking account at UFB Direct! Before coming to this bank, I used my debit card multiple times every day but never thought I could earn rewards for it. A friend told me about UFB and I was thrilled. It was very easy to set up my account online and I was earning rewards within a few days. After about a year with the bank, my husband and I were ready to book our annual vacation. I checked on my rewards and was happy to find that one of my plane tickets would be almost entirely covered! I called a customer service representative and they guided me through the process which was pretty straight forward. It was so easy to earn these rewards for the purchases that I make every day anyway. I wish I would've switched to this account years ago. It is awesome and the customer service is great too!

Watch OUT!

Posted by: redfarm | Nov 22, 2014

A little over a year ago this bank dangled an interest rate of 1.25%. Within months the interest rate plummeted by .85%, dropping to .40%. Online I easily opened a UFB Direct savings account, but naturally after a few months I left very little in it and then finally closed it. I was told by customer service that I could not set up through UFB Direct ACH transfers so I simply set up these "in & out" ACH transfers to originate from my other banks (trial deposits went smoothly). When logging in the site often demanded a verification code which it offered to send by email or text. Unusual, but not too much work. As long as the savings account balance was over $25,000 the entire balance enjoyed the highest interest rate. When the time comes to close the account you must give UFB Direct notice beforehand, or else you forfeit any outstanding interest. I emptied the account to zero after the end of the month prior to closing it (therefore successfully transferring out all the interest) because it's unclear what that process necessitated. For some odd reason I was required to print, sign, scan, and return a signature card despite not having a checking account. You're responsible for ATM fees using an ATM card linked to the savings account, but you're reimbursed for any ATM fees while using a debit card linked to the checking account. A smart phone app is available for mobile banking including depositing checks and paying bills from a checking account.

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Health
B+

Health Grade Components

Overall
FDIC Certificate #35546
Year Established2000
Employees626
Primary RegulatorOCC
Profit Margin
Return on Assets - YTD1.83%
Return on Equity - YTD21.21%
Annual Interest Income$263.5MM
Assets and Liabilities
AssetsQ3 2016vs Q3 2015$7.85B$6.25B
LoansQ3 2016vs Q3 2015$6.60B$5.33B
DepositsQ3 2016vs Q3 2015$6.40B$4.78B
Equity CapitalQ3 2016vs Q3 2015$694.9MM$548.3MM
Loan Loss AllowanceQ3 2016vs Q3 2015$37.6MM$31.1MM
Unbacked Noncurrent LoansQ3 2016vs Q3 2015$42.0MM$30.4MM
Real Estate OwnedQ3 2016vs Q3 2015$1.3MM$848.00K
Rates
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* The APY shown varies based on the deposit amount. Expand the listing to see APYs for other deposit amounts.

UFB Direct Savings Account Rates

APYMINMAXACCOUNT NAMEVIEW DETAILS
1.00%*$25k*-UFB Savings
OTHER TIERS: 0.20% Up to $25k

UFB Direct Money Market Rates

APYMINMAXACCOUNT NAMEVIEW DETAILS
0.20%$5k-Money Market
Locations

UFB Direct is an Internet only bank and does not have branch locations. Its headquarters is located at 4350 La Jolla Village Drive, - San Diego, CA 92122