Yesterday, First Financial Bank (FFB) raised the rate on its Kasasa Cash to 4.08% APY on qualifying balances up to $15k. Qualifying balances over $15k earn 0.50% APY, with non-qualifying balances earning 0.05% APY.
|4.07*%||-||$15k||First Financial Bank (AR)||Kasasa Cash|
|OTHER TIERS: 0.50% → $15k+|
I first wrote about FFB’s Kasasa Cash account nearly four years ago. At that time, the newly added Kasasa Cash account earned 3.00% APY on qualifying balances up to $15k and was available nationwide. The national availability only lasted three months, but the 3.00% APY was in effect for two years. At the beginning of 2015, the APY dropped to 2.00%; yesterday’s rate increase more than doubled the APY, while maintaining the $15k qualifying balance.
Monthly Qualification Requirements
- Minimum of 12 debit card purchases
- Be enrolled in and receive eStatements
- Be enrolled in and log into online banking
The Kasasa Cash requires a minimum $50 opening deposit, but there is no minimum balance required to earn the stated APY. There are no monthly service charges or charges to open or close the account. Unlimited domestic ATM fees will be reimbursed if the qualifying requirements are met. There is a limit of one account per SSN.
When linked to the Kasasa Cash account, FFB’s Kasasa Saver earns 1.01% APY on qualifying balances up to $50k; qualifying balances over $50k earn 0.50% APY and non-qualifying balances earn 0.05% APY. The Kasasa Saver has no minimum opening deposit requirement, but it is limited to one account per SSN.
Headquartered in El Dorado, Arkansas, First Financial Bank’s market area includes Arkansas and Mississippi. The Kasasa Cash and Kasasa Saver accounts are available to all residents of Arkansas and Mississippi through its online application.
The Kasasa Cash account can be opened online, or at any of seven Arkansas branches located in El Dorado (5), Little Rock, and Smackover, or at either of the two Mississippi branches located in Carthage and Senatobia.
First Financial Bank has an overall health grade of "A" at DepositAccounts.com, with a Texas Ratio of 5.32% (excellent) based on June 30, 2017 data. In the past year, the Bank increased its total non-brokered deposits by $15.16 million, an above average growth rate of 2.5%. Please refer to our financial overview of First Financial Bank (FDIC Certificate # 28905) for more details.
Originally established in 1934 as the First Federal Savings and Loan Association, First Financial Bank was re-branded three times and changed its organizational status twice between 1984 and 1999. The Bank expanded its market area beyond Arkansas’s border in 2006, when it acquired Cornerstone Bank in Senatobia, Mississippi. First Financial Bank is currently the 13th largest bank headquartered in Arkansas, with more than $909 million in assets.
How the Kasasa Cash Compares
When compared to the High Yield Reward Checking Accounts tracked by DepositAccounts.com that have maximum qualifying balances of at least $15k and are available in Arkansas and Mississippi, First Financial Bank’s Kasasa Cash APY currently ranks second.
The above rates are accurate as of 11/28/2017.