First Financial Bank (AR/MS) Boosts Kasasa Cash APY


Deal Summary: Kasasa Cash, 4.08% APY on qualifying balances up to $15k.

Availability: Arkansas and Mississippi

Yesterday, First Financial Bank (FFB) raised the rate on its Kasasa Cash to 4.08% APY on qualifying balances up to $15k. Qualifying balances over $15k earn 0.50% APY, with non-qualifying balances earning 0.05% APY.

4.07*%-$15kFirst Financial Bank (AR)Kasasa Cash
OTHER TIERS: 0.50% $15k+
Rates as of July 1, 2020.

I first wrote about FFB’s Kasasa Cash account nearly four years ago. At that time, the newly added Kasasa Cash account earned 3.00% APY on qualifying balances up to $15k and was available nationwide. The national availability only lasted three months, but the 3.00% APY was in effect for two years. At the beginning of 2015, the APY dropped to 2.00%; yesterday’s rate increase more than doubled the APY, while maintaining the $15k qualifying balance.

Monthly Qualification Requirements

  • Minimum of 12 debit card purchases
  • Be enrolled in and receive eStatements
  • Be enrolled in and log into online banking

The Kasasa Cash requires a minimum $50 opening deposit, but there is no minimum balance required to earn the stated APY. There are no monthly service charges or charges to open or close the account. Unlimited domestic ATM fees will be reimbursed if the qualifying requirements are met. There is a limit of one account per SSN.

Kasasa Saver

1.00%-$50kFirst Financial Bank (AR)Kasasa Saver
Rates as of July 1, 2020.

When linked to the Kasasa Cash account, FFB’s Kasasa Saver earns 1.01% APY on qualifying balances up to $50k; qualifying balances over $50k earn 0.50% APY and non-qualifying balances earn 0.05% APY. The Kasasa Saver has no minimum opening deposit requirement, but it is limited to one account per SSN.


Headquartered in El Dorado, Arkansas, First Financial Bank’s market area includes Arkansas and Mississippi. The Kasasa Cash and Kasasa Saver accounts are available to all residents of Arkansas and Mississippi through its online application.

The Kasasa Cash account can be opened online, or at any of seven Arkansas branches located in El Dorado (5), Little Rock, and Smackover, or at either of the two Mississippi branches located in Carthage and Senatobia.

Bank Overview

First Financial Bank has an overall health grade of "A" at, with a Texas Ratio of 5.32% (excellent) based on June 30, 2017 data. In the past year, the Bank increased its total non-brokered deposits by $15.16 million, an above average growth rate of 2.5%. Please refer to our financial overview of First Financial Bank (FDIC Certificate # 28905) for more details.

Originally established in 1934 as the First Federal Savings and Loan Association, First Financial Bank was re-branded three times and changed its organizational status twice between 1984 and 1999. The Bank expanded its market area beyond Arkansas’s border in 2006, when it acquired Cornerstone Bank in Senatobia, Mississippi. First Financial Bank is currently the 13th largest bank headquartered in Arkansas, with more than $909 million in assets.

How the Kasasa Cash Compares

When compared to the High Yield Reward Checking Accounts tracked by that have maximum qualifying balances of at least $15k and are available in Arkansas and Mississippi, First Financial Bank’s Kasasa Cash APY currently ranks second.

The above rates are accurate as of 11/28/2017.

To look for the best Reward Checking Account rates, both nationwide and in your state, please refer to our High Yield Reward Checking Account rates table or our Rates Map page.

Related Pages: Monroe checking accounts, Memphis checking accounts, Little Rock checking accounts, Jackson checking accounts, reward checking accounts

  |     |   Comment #1
About 6 months ago I pulled most of my money out but didn't close the account. For once I might have got lucky!
  |     |   Comment #2
I kept it open for 2+ years even after rate dropped to 2%. Glad that I did.
deplorable 1
  |     |   Comment #3
Wow this one almost makes it worth it to jump through the debit card hoops. The problem is that you could be losing as much as 5% on those transactions with credit cards that have the 5% quarterly bonus categories. Does anyone know how much those debit card transactions have to be? Also if they require pin or signature based transactions.
  |     |   Comment #4
Had this acct for YEARS.

Just happened to pull the funds end of Nov, and now this. Back the money goes.
  |     |   Comment #5
12 debits/mon minimum. Each debit must be $5. 00 minimum to qualify for "reward".
  |     |   Comment #6
Above post is incorrect -- there is no minimum amount for a transaction to count towards requirements.
Update on First Financial Bank’s Reward Checking and Savings Accounts

First Financial Bank continues to have very competitive rates on its reward checking and savings accounts, and these accounts are now available to more people than when I last reported on this account in April 2013. The reward checking is called Kasasa Cash, and the savings account is called Kasasa Saver. My first report on these accounts was in January 2013, and the rates have held steady since that time. At the time of my first report, the bank was accepting new customers from any state. That didn’t last long,...

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Review of First Financial Bank's Kasasa Cash and Saver Accounts

First Financial Bank has started offering a reward checking account called Kasasa Cash. There's also a linked savings account called Kasasa Saver. Both offer very competitive interest rates, and the accounts can be opened online. Thanks to DA member 51hh who first posted on this in the forum. There is some worry that this deal may not last long, but as I show below, it's not really a hot deal compared to other reward checking accounts. So hopefully, it will last for some time.

First Financial Bank has the rates and...

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