Bank of Ruston (LA) Adds New Priority Checking


Deal Summary: Priority Checking, 4.00% APY on qualifying balances up to $15k. Priority Savings, 2.00% APY on qualifying balances up to $15k.

Availability: Priority Checking and Priority Savings accounts are available to all Louisiana residents.

For the past four years, Bank of Ruston (BoR) offered the Kasasa brand of checking and savings accounts. This week, BoR replaced its Kasasa Cash Checking with the new Priority Checking, which earns 4.00% APY on qualifying balances up to $15k. Qualifying balances of $15k+ earn 0.75% APY, with non-qualifying balances earning 0.05% APY.

7.00*%-$30kCentury Next Bank (LA)Priority Checking
OTHER TIERS: 0.50% $30k+
Rates as of September 29, 2023.

Priority Checking Qualifying Requirements

  • Have at least 12 debit card purchases
  • Receive e-Statements
  • Have at least one ACH debit or credit transaction

The Priority Checking has no monthly fee or minimum balance requirement, but does require a $100 minimum opening deposit. Nationwide ATM fees will be reimbursed up to $25 per month (maximum of $4.99 per single transaction). There is a limit of one Priority Checking account per Social Security number.

Priority Savings

The Priority Savings earns 2.00% APY on balances up to $15k, if the Priority Checking qualification requirements are met. Like the Priority Checking, qualifying balances over $15k earn 0.75% APY, with non-qualifying balances earning 0.05% APY. Interest earned in the Priority Checking account is automatically transferred to the Priority Savings account each statement cycle. The Priority Savings account has no minimum opening deposit, no minimum balance requirement, and no monthly service fees.

3.00*%-$30kCentury Next Bank (LA)Priority Savings
OTHER TIERS: 0.50% $30k+
Rates as of September 29, 2023.


Headquartered in Ruston, the parish seat of Lincoln Parish, Bank of Ruston is primarily a community-oriented bank with a market area that includes Lincoln and Ouachita Parishes, as well as the surrounding parishes of Bienville, Caldwell, Claiborne, Jackson, Morehouse, Richland, and Union.

The Priority Checking and Priority Saver accounts are available to all residents of Louisiana (U.S. citizens and resident aliens, 18 years or older) through the Bank’s online platform.

Opening a Priority Checking and/or a Priority Saver account can be done online, or at any of the three Louisiana branches, both located in Ruston (2) and Monroe.

Bank Overview

Bank of Ruston has an overall health grade of "A" at, with a Texas Ratio of 2.69% (excellent) based on December 31, 2017 data. In the past year, BoR has increased its non-brokered total deposits by $41.86 million, an excellent annual growth rate of 25.64%. Please refer to our financial overview of Bank of Ruston (FDIC Certificate # 29700) for more details.

The original Ruston Building and Loan Association was established in 1905, and for the next hundred years played a vital role in Lincoln Parish’s home construction and mortgage venue. In 2005, the name was changed to Bank of Ruston, in accordance with FDIC organizational type and institution class changes. Both the City’s and Bank’s names are taken from the Lincoln Parish Sheriff, Robert Edwin Russ, who donated 640 acres to the town (Russ Town) in the late 1870s.

How the Priority Checking Compares

When compared to the 85 High Yield Reward Checking Accounts tracked by that are available in Louisiana and have maximum qualifying balances of at least $15k, Bank of Ruston’s Priority Checking APY currently ranks second.

The above rates are accurate as of 5/5/2018.

Looking for Reward Checking Account rates, either nationally available or in your state? Please refer to our High Yield Reward Checking Account rates table page.

Related Pages: Monroe checking accounts, reward checking accounts

Bank of Ruston (LA) Offers Statewide Kasasa Cash Account
Availability: Primary market area is nine northern Louisiana Parishes, but the Kasasa Cash account is available statewide.

In May 2014, Bank of Ruston introduced its Kasasa Cash account. The initial rates (3.00% APY on qualifying balances up to $15k; 0.50% APY on qualifying balances over $15k; 0.05% APY on non-qualifying balances) are still in effect today.

The Kasasa Cash account requires a minimum opening deposit of$100, although there is no minimum balance requirement to earn rewards.

Kasasa Cash Qualifying Requirements

The qualifying requirements to earn the...

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